Adding The Record Label &Website

Stage Six

I used the same image on my advertisement that I used for my CD Digipak. After selecting my image from Bridge, I used the lasso tool to cut around some of the white background. This made the image smaller, and because there is less white background it will look better and fit in more to my music advertisement. I decided that it looked best at the bottom of the advertisement next to the image of the music production. 

I wanted to use The Script's website on my music advertisement, so I went onto the artists actual website and wrote the website address onto my advertisement. I think this makes my advertisement more realistic. 

Stage seven

I eventually decided to have the website address at the bottom of my advertisement as this looked better rather than all the writing being grouped together. I changed the writing to red to make it stand out compared to the rest of the text, and to make it stand out because it's at the bottom. I am pleased with how my music advertisement is coming along so far, and I really like how I edited Liam to look posterized as i think it makes the rest of the advertisement look better. I also like the variety of texts that I have used, as I think it still looks simple, but the variety of text makes it look more interesting and creative. 

I will now play with the positions of ratings, and decide whether to position them between the text and picture of the digipak, or above the text in the gap that is there. 

Creating The Text

Stage Four

After establishing what text I wanted on my advertisement, I played around with the positions of the text, how big it would be and what colours I will choose to use. 

Stage Five

Eventually I decided on having The Script across the top of the advertisement in the biggest text, so this would promote the name of the artist straight to the audience. I chose italics to go underneath The Script as I thought that it looked professional. I made the words 'OUT NOW' into capitals as this straight away promotes to the audience that the album can be bought now. I also changed the writing here to blue to make it stand out even more.

Screenshots Of Progress

Stage One

I opened up an A4 size paper, and rotated it using Image-> Rotate-> 90 to make it landscape. I then went onto Bridge and selected the same background that I used for my CD Digipak. I had to decide what picture of my artist to use on my digipak. I selected the one from Bridge, and then I had to use the lasso tool to cut out the background, and then drag it onto my page. I was left with a lot of rough images, and some of the background, so I then used the eraser tool to rub them out, and used a softer, smaller eraser around the edges, as this is my opinion creates a smoother effect, and then the edges are not jagged. I then positioned the artist where I wanted him on the page, although I may change this as the production progresses. 

Stage Two

After opening my final digipak open again, I print-screened the front cover, and then opened it onto my advertisement using Bridge. I experimented with having an outline around the CD cover to make it look better, but after considering it, I thought it looked better without it as it blends in more to the page, although it is possible to distinguish the image from the advertisement too. I made it big enough that it stands out and promotes the album, however I also left room for the text, the ratings and the record label.

Stage Three

I decided that the image of the artist would look better if I manipulated the image, and I selected Posterize. I thought this worked well because it fit the theme of the poster. I will also think of other effects that I could use to make the advertisement look effective. 

Starting My Music Advertisement

Now that I have completed my CD Digipak, I am able to move onto completing my music magazine advertisement. From looking at different music advertisements by The Script, I was able to see that the music advertisements for them I know to keep it simple like my digipak. Instead of practicing a advertisement, I have began on my final one straight away, as I feel I have learnt lots of techniques from doing my digipak. I plan to have an image of the artist again, and then have an image of the front cover of my digipak on the right hand side of the advertisement. I then will have similar text to the writing on the digipak so I can link it together. I then will have ratings where I will look for real ratings on the internet, and the music company (sony music) around the image of the digipak.
I am hoping that the final product will look effective and realistic.

Priorities For This Term

To ensure that I complete all the work that I need to, I have identified the main things that I need to have completed by the end of term;

• Completing my filming
• Start my second ancilliary task (music advertisment)
• Complete more editing - add more effects/transtions

I am confident that I will be able to complete these aims, as I plan to film more soon, and that would be almost all of my filming finished. The filming after this would only be a tiny bit and would be able to be completed during school time. I will be able to start my second ancilliary task in the next lesson, as I have already completed the first one (digipak). I have already edited the footage that I already have, so when I get more footage I will be able to edit this effectively around the rest of my footage.

Experimenting With Different Angles

For part of the lip syncing in my video, I decided that I wanted a change of different angles when he is lip syncing because I thought it would look better. I started with a mid shot with him sitting on the bed, and then cut it to a close up from a side angle, and then back again. I thought this looked good, because the image changes rather than being just one shot.

Experimenting With Effects

When I done the research and planning for my music video,  I had decided to edit some of the footage into black and white, as I thought it would look effective and may help to reflect the mood. I experimented in a section of the lip syncing, and thought it looked effective, so I will definitely use this in my music video.






   
I used Effects -> Video Filters -> Image Control -> Desaturate to change it into black and white.

Editing Another Section Of The Video

I had a number of shots for this section of the song, and I had to decide which one worked better. One shot looked too dark and another angle didn't look quite right so I decided on the third angle.

The next part of lip syncing that I recorded was for the chorus. I arranged the camera so that he was in the left of the frame and at a mid shot so it was different from the other lip syncing. I plan to use this same part of footage on the next chorus as I think that this looked effective.

This is a shot that I improvised when I was filming.  As my actors where eating dinner during filming, I thought that it would be good to film them doing this, as I could include this as a flashback scene from when the couple where together.

Editing The Start Of The Video

To start with I wanted to select the piece of footage that I wanted to use for the opening of the video. I chose to start with the part where the persons lying on the bed thinking, and I chose to do this one first as it establishes the general mood to the audience right from the start of the video. This is also a fairly wide shot and gives the audience information on the setting.

I chose the correct place to start with, and the length of the shot that I thought was appropriate, cut it and inserted it into my timeline.

After then including different shots of him lying on the bed, I inserted a close up of the photo album he is holding and the photograph he is holding. This connotes to the audience that he is upset after a break-up.

The next part of footage I had was the lip-syncing to the first verse. I cut out the part of him lip-syncing and inserted it into my timeline and then i had to place it in the right section of the song so the lip syncing matched the words of the lyrics correctly.

Having To Cancel Filming

During the holidays I was unable to film when I wanted to, as at the last minute I had to babysit, and it was also bad weather. I will arrange for a date as soon as I can when I go back to school and then I will quickly be able to complete my filming.

My Chosen Music Channel

After researching into different music channels, I have decided that the one that I will use is MTV Music. I chose this one because I believe that my chosen artist 'The Script' would appear more on this channel. I also chose this one because the channel has the same target audience that my artist does, so it appealed to me more. This channel would also be beneficial for my choice of song as it has it's website, so has even more chance of being able to promote music.

Research Into Music Channels

Today I have been researching into Music Channels that my music video could appear on. I looked into what genre of videos the channels generally broadcast. After researching into different music channels, the three below would all be suitable to promote my chosen song and my music video.


VIVA generally broadcasts music from the genre pop and rock. Every day VIVA will also showcase the hottest new music with the exclusive Official UK Charts, themed programmes hosted by top names, with it's own website.This would be a suitable channel for my video to appear in because my song fits this criteria.

This is a similar channel to VIVA, and also has the same target audience, and it promotes the most recent music and includes interviews from a wide range of artists. This channel promotes music from pop and rock, so this would also be a suitable channel for my video to appear in. It also has it's own website. This music channel has the same target audience that my music video will.













This is a music and entertainment channel and has its own website which appeals to the younger generation as well as my target audience. It also features music from the pop rock 
genre, which would suit my chosen music video. 

Experimenting With My Footage

I loaded my footage onto Final Cut today and started editing some together to see what some of it looks like, and how much more I need to do to. From looking at the footage that I have, I have realised that I still need a fair amount of footage, but I would be able to get the footage in the holidays. I put together some of my introduction, to see how well the different shots go together and to see if it looks realistic. I also have put together some of the lip syncing to see how effective it looks. I found it quite easy to put this part together in time to the music and thought that it looked effective. This has also helped me to visualise what the final video will look like, and how the other footage that I film will fit into my music video.

I noticed that some of my footage was slightly grainy, but this will be easy to resolve. I plan to edit these parts, such as the scene above, in black and white, to make it look better. Some shots are also slightly shaky, but I will also edit these to stop them looking like this, or I will cut some of this out of the video.

Importing My Track To Final Cut Express

I imported my song into final cut express ready to be edited with my footage that I have uploaded.

Finished Digipak

Inside 

Outside

Arranging A Date For Filming

To complete my filming, I need to go out and film in the holidays so I will book out a camera and tripod over the holidays. I have arranged with Steph, Liam and Matthew to go out and film on Tuesday 20th December. We arranged this particular time as this is when we are all free I plan to film some scenes of Steph and Liam together and also Matthew, and the scene to go with the lyrics "you took the suitcase, I took the blame" I also plan to get some point of view shots from my artists point of view and also I am planning to get some photographs. After I have done this filming, I will only need to do a little but more after christmas holidays during school time.

Completing My Digipak - Inside Cover

Stage One - I first decided to choose another image of my artist from the photographs that I had taken, and choose the one that I think would look better in this part of my digipak. Once I was happy, I opened it up using Brigde, and then used the lasso tool to cut out the background, and then started to erase the edges again after feathering the edges.

Stage Two - I then changed the image of my artist into black and white to match the cover.

Stage Three -  I then went on "browse with bridge" and selected an image of a location to go on the other side. 

Stage Four - I then put the same background on the inside cover that I have on the outside of the cover so it all runs through together. I then put the picture of the location on one side of the cover.

Stage Five - I then had to decide where the picture of my artist should go. I decided that the picture worked best on the location image, and decided to have text on the other side. I then changed the texture of the image on the right to make it look better.

Uploading Some Footage

Today I uploaded the start of my filming onto Quicktime. I have found that I have about twenty minutes of footage that I can easily start editing while I film more of my footage. I have the lip syncing, shots of different photographs, as well as my artist looking at photographs in an album which I plan to have at the start of my video. I also have shots of the couple having dinner together, and lying together and talking, which will act as some of my flashback elements in my music video. After looking at the footage on the screen I feel pleased with what I have filmed so far and plan to film more in the next week.

Creating My CD Digipak - Outside Cover

Today I began to create my final CD digipak using the photographs that I had taken yesterday. I'm going to take screenshots throughout to show my progress. I changed some of my idea, and decided to have a picture of Liam on the back of the outside cover next to my lyrics as I thought it would look better.


Stage One - I selected a picture that I thought would look good on the back, and then used the lasso tool to cut out the background and the eraser tool to rub out any rough edges. I also used a soft paintbrush around the edges to make it slightly blurry, and to also remove any jagged edges to give it a smoother effect to make it look more proffessional.

Stage Two - After I had successfully removed the background and made the edges neat, I then positioned the image where I wanted it on the screen, and converted it into black and white, as I thought that the picture looked better in black and white, but also because I think it will fit into my finished digipak more.

Stage Three - Once I was happy with this, I began to work on the front cover. I chose a microphone that I wanted from my photographs, and again used the lasso tool to remove the background. 

Stage Four - I then changed the position of the picture so I could decide at what angle it looks best. I  then moved on to again remove the rough edges and make it look neat once I was happy with the position of the picture. 

Stage Five - Once I was happy with the microphone, I started to add the text on the back cover for the track listings. 

Stage Six - Once I had completed writing the text, I added the barcode on the right side of the digipak, using Bridge.

Stage Seven - I then added the production label for The Script, 'Sony Music'

Stage Eight - I decided to change the writing on the track listings to dark blue, to add some colour into my digipak. 

Stage Nine - I then added my album name and and artists name onto the front cover of my digipak. I selected text effects and "wave" to make the text look more interesting. I decided on two colours, black and blue for the text. 

Stage Ten - However, after looking at this when I had finished, I felt that I needed to add something else to it, so I decided to add a background to my digipak. I experimented with a couple of colours on the background:

Stage Eleven - I then decided on a beige colour as I thought this looked better, and relates to their genre of indie rock. I then had to remove any rough edges that are shown around my images after I had placed the background into my digipak. 

Stage Twelve - Lastly I had to insert small print at the bottom of my back cover. I done this from looking at other album covers, and then added in my own. I used text size 4.5 to make the writing appear really small like it would on another album cover. I had to zoom in on this part so I could ensure that the writing was correct. 

I have now finished the outside of my digipak cover and will complete some audience feedback and post it too my blog. 

Generating New Ideas

Instead of having a picture of the microphone stand at the back of my CD Digipak, I have decided to have an image of my artist, as I think this will look better. On the inside, I plan to have the text "when a heart breaks no it don't break even.." so it relates to the song, on the side with the image of my artist. I will do this so it relates to my chosen song, but not the whole lyrics of my particular song, as my digipak is designed for the album rather than just the single track. This will also add more to my design so it doesn't look plain, but so it looks simple and effective. I'm going to have the image of the park behind the CD, but i'm going to experiment with keeping in in colour, but also having it in black and white when I do the real thing, so I can see what goes better with my final design and the changes that I have made.